The strategy of LiveChat Software implies constant development of the offered product and quick adjustments to the dynamically changing business environment. The company operates in the quickly growing SaaS market, the value of which, in 2008-2012, grew at an average rate of over 56% per year. According to analysts, the market will continue to expand dynamically – the average growth in 2012-2020 is expected to be 18.9% per year. At the same time, the growing popularity of ecommerce stimulates the demand for services provided by our company. Applications that facilitate contact with clients and supporting sales become “must have” for all companies operating online.